Consumers spend trillions of dollars a month on goods and services, accounting for nearly 70 percent of the U.S. gross domestic product.
As the consumer landscape continues to change, brands will have to adapt to survive. Will younger consumers upend the economy, as they turn away from owning things? How will new technologies force companies to reinvent ways to sell?
The Atlantic gathered business and tech executives, trend experts, and academics to discuss what’s next for buyers and brands and how they will reshape our daily lives.